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Importers of Fine Wines Since 1919 | Resources for the Trade |
Concha Y Toro Awarded the Drinks Business Green Award
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LONDON, UK, FEBRUARY 2010 Concha y Toro, the pre-eminent name in quality Chilean wines, made a strong showing at The Drinks Business’ inaugural 2010 Green Awards program when it took first prize for ´Logistics & Supply Chain Green Initiative Wine,´ at a recent awards ceremony in London, The award recognizes successful new initiatives designed to significantly reduce and improve a companys impact on the environment within the past 12 months.
Winning strategies implemented by Concha y Toro focused on minimizing the companys carbon footprint through the overall reduction of greenhouse gases. Initiatives included a transition to lighter bottles for Concha y Toros best-selling Sunrise and Frontera brands in the UK, a move that took effect in October 2009. New bottle designs, developed for Concha y Toro by Cristaleras Chile, use less glass, representing a decrease in weight ranging from 7% to 14%, as well as a reduction of energy usage in the production process. Further benefits derive in the form of reduced fuel consumption in shipments to overseas markets.
As a leading European drinks trade publication, The Drinks Business is dedicated to covering trends, developments and innovations throughout the international beverage industry, accompanied by in-depth analysis and opinion. The Drinks Business Green Awards 2010 is the first-ever program for the global drinks trade expressly created to raise awareness of green issues and reward environmental and ethical leadership worldwide. Designed to highlight the role of marketing in influencing consumer behavior, The Drinks Business Green Awards provides a high-profile platform for companies to showcase their commitment to the environment.
On hand to accept the award on behalf of Concha y Toro was Giancarlo Bianchetti, Concha y Toros Manager of Marketing and Sustainable Development. In his acceptance speech, Bianchetti noted: “We are honored to accept this award, which represents a team effort on the part of Sustainable Development together with Operations, Marketing and our suppliers. It is a valued recognition from within our industry of the positive impact that Concha y Toro can make in environmental terms, especially in light of the volume that Concha y Toro generates.”