Weekends stand the chance of becoming a whole lot more fun now thanks to Concha y Toro wines, which is giving away over 5000 weekend-related prizes as part of the "Concha y Toro Official Wine of Weekends Sweepstakes."

Starting in March, a series of grand prize drawings for exciting weekend get-aways will be held every Monday for twelve weeks. Along with the 12 grand prizes valued at $400 each, the "Concha y Toro Official Wine of Weekends Sweepstakes" will also award 100 first place winners with custom Concha y Toro 32-quart party coolers (on wheels with built-in stools - $81 value) and 4,900 second place winners will win a sleeve of "Concha y Toro" golf balls (a $5 value).

The Frontera, Casillero del Diablo and Xplorador family of wines from Concha y Toro will feature tear-off entry forms at participating retail outlets, though no purchase is necessary. Participants may also enter through the Concha y Toro web site (www.conchaytorousa.com), or by sending a postcard to "Concha y Toro Official Wine of Weekends Sweepstakes", P.O. Box 3132, Grand Rapids, MN 55745-3132. Several rules and restrictions apply to the sweepstakes including age restrictions. This sweepstakes is not legal in California or Utah. Tennessee residents cannot enter online.

The weekly grand prize drawings start March 18, 2002 and conclude on June 5, 2002. One grand prize-winner will be selected each week in a random drawing from all eligible entries. Each week's non-winning entries will be "rolled-over," so entering just once qualifies the entrant for each successive drawing. Participants can also enter the drawing once a day to increase their odds of winning. The first and second place prizes will be drawn from the entire pool of entrants on June 5th.

Concha y Toro is the best-selling imported line of wines in the United States. Along with the winery's popular Frontera, Casillero del Diablo and Xplorador lines, Concha y Toro also produces the famed premium Don Melchor Cabernet Sauvignon, deemed by many as the finest Cabernet Sauvignon made in Chile. Other Concha y Toro offerings include Amelia Chardonnay and the Marqués de Casa Concha line of wines.