(Santiago, Chile – September 2005) Chile’s premier terroir-based wines have received a packaging overhaul that includes a new bottle and closure for its Sauvignon Blanc as well as new labels for the entire line.
Terrunyo takes its name from Terruño, the Spanish word for the internationally used French term terroir, used to describe the combined influence of the soil, climate, exposure, altitude, rootstock, and other natural factors in the vineyard where the grapes are grown, and that are reflected in a wine that is made with minimal intervention by the winemaker. Each Terrunyo varietal – Sauvignon Blanc, Cabernet Sauvignon, and Carmenere – grows and ripens within its own unique, specific piece of land in the heart of the very best vineyards held by Concha y Toro in Chile.
The new Terrunyo labels underscore the line’s emphasis on terroir by picturing the specific vineyard and lot for each varietal. The labels also tie the Terrunyo line more closely to the other Concha y Toro reserve wines. While the reds will remain in high-shouldered, Bordeaux-style bottles with natural cork closures, the Sauvignon Blanc will sport a more avant-garde look in a soft-shouldered, Burgundy-style bottle and Stelvin® screw cap. The new packaging will appear in wine shops and restaurants this October with the 2005 vintage of Terrunyo Sauvignon Blanc, and early next year with the 2004 vintage of the Cabernet Sauvignon and Carmenere.
Terrunyo winemaker Ignacio Recabarren explains that because cork allows a limited degree of air contact over time, heartier varietals like the Cabernet Sauvignon and Carmenere develop aromatic complexity and depth of flavor, but a screw cap is vital “to preserve Sauvignon Blanc’s freshness – one of this variety's essential qualities – and fruit flavor.”
Concha y Toro remains the leading Chilean wine sold in the U.S., and the #2 overall import. Along with Terrunyo, Concha y Toro also produces the popular Frontera, Xplorador, and Casillero del Diablo lines, the premium Marques de Casa Concha line, the prestige Amelia Chardonnay, and Don Melchor, deemed by many as the finest Cabernet Sauvignon made in Chile. Concha y Toro wines are imported exclusively by Banfi Vintners.
Terrunyo takes its name from Terruño, the Spanish word for the internationally used French term terroir, used to describe the combined influence of the soil, climate, exposure, altitude, rootstock, and other natural factors in the vineyard where the grapes are grown, and that are reflected in a wine that is made with minimal intervention by the winemaker. Each Terrunyo varietal – Sauvignon Blanc, Cabernet Sauvignon, and Carmenere – grows and ripens within its own unique, specific piece of land in the heart of the very best vineyards held by Concha y Toro in Chile.
The new Terrunyo labels underscore the line’s emphasis on terroir by picturing the specific vineyard and lot for each varietal. The labels also tie the Terrunyo line more closely to the other Concha y Toro reserve wines. While the reds will remain in high-shouldered, Bordeaux-style bottles with natural cork closures, the Sauvignon Blanc will sport a more avant-garde look in a soft-shouldered, Burgundy-style bottle and Stelvin® screw cap. The new packaging will appear in wine shops and restaurants this October with the 2005 vintage of Terrunyo Sauvignon Blanc, and early next year with the 2004 vintage of the Cabernet Sauvignon and Carmenere.
Terrunyo winemaker Ignacio Recabarren explains that because cork allows a limited degree of air contact over time, heartier varietals like the Cabernet Sauvignon and Carmenere develop aromatic complexity and depth of flavor, but a screw cap is vital “to preserve Sauvignon Blanc’s freshness – one of this variety's essential qualities – and fruit flavor.”
Concha y Toro remains the leading Chilean wine sold in the U.S., and the #2 overall import. Along with Terrunyo, Concha y Toro also produces the popular Frontera, Xplorador, and Casillero del Diablo lines, the premium Marques de Casa Concha line, the prestige Amelia Chardonnay, and Don Melchor, deemed by many as the finest Cabernet Sauvignon made in Chile. Concha y Toro wines are imported exclusively by Banfi Vintners.